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Livestreaming in Asia: Meet the stars of ‘shoppertainment’

As Covid-19 keeps millions of people at home, the popularity of “shoppertainment” has skyrocketed in Asia. A key part of that growth is livestreaming, where influential sellers host online product demonstrations.

Companies are now investing big money into finding and training a new generation of stars who use their charm to sell everything from makeup to shoes.

Producer: Lucy Martin. Editor: Joshua Lim

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KALPESH RUDANI

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